Vol 8, No 2 (2023)

FIRM JOURNAL OF MANAGEMENT STUDIES

DOI: http://dx.doi.org/10.33021/firm.v8i2

FIRM JOURNAL, Journal of Management Studies merupakan jurnal keilmuan bidang managemen yang memuat tulisan-tulisan ilmiah mengenai penelitian-penelitian murni dan terapan serta ulasan-ulasan umum tentang perkembangan teori, metode dan ilmu-ilmu terapan terkait.

Table of Contents

Articles

AI Adoption in the Chinese Food and Beverage Industry: An Exploratory Study
10.33021/firm.v8i2.4412
Yuling Wei, Attila Endre Simay
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145 - 160
An Exploratory Study of the Effects of Personalization and Authenticity in Tiktok
10.33021/firm.v8i2.4544
David Jefferson Baris, Ignatius Heruwasto
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161 - 172
The Influence of Supply Chain Risk Criteria on Firm Performance Through Supply Chain Collaboration
10.33021/firm.v8i2.4301
Hally Hanafiah, Anton Wahidin Widjaja, Tasya Zahwa Prayogaa, Adhi Setyo Santoso
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173 - 187
A Review of Technology Acceptance and Adoption Models in Consumer Study
10.33021/firm.v8i2.4536
Roszi Naszariah Nasni Naseri, Siti Noraziana Azis, Norlela Abas
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188 - 199
ANALYSIS OF FACTORS AFFECTING THE PURCHASE DECISION OF HEALTHYFOOD
10.33021/firm.v8i2.4645
Eka Srirahayu Ariestiningsih, Dwi Faqihatus Syarifah Has, Suprapti Suprapti, Arny Herawati, Thalita Syafa Syafiqoh Latief
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200 - 218
GAMING SMARTPHONE’S BRAND PERSONALITY: AN EMPIRICAL STUDY OF BLACK SHARK SMARTPHONE IN INDONESIA
10.33021/firm.v8i2.4622
Siska Purnama Manurung, MM, Zaky Febridiansyah
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219 - 235
Analyzing The Performance Of Cooperative Services At Padaidi Jaya To Increase Member Welfare
10.33021/firm.v8i2.4573
Aep Saefullah, Farhat Abas, Ramadani Pardian
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236 - 249
Analysis of Increasing The Competitiveness of MSME Business through Entrepreneurial Competence, Entrepreneurial Orientation, and Customers Relationship Management
10.33021/firm.v8i2.4575
Lenny Dermawan Sembiring, Amelia Setyawati, Kevin Indajang, Winda Sri Astuti Doloksaribu, Acai Sudirman
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250 - 261
BUSINESS FEASIBILITY ANALYSIS OF D’SWEETY LAYERS DESSERT CAKE
10.33021/firm.v8i2.4651
Berliana Putri, Sonny Sonny
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262 - 273
Unlocking the Path to International Expansion: Investigating the Impact of Managerial International Experience on SME Internationalization
10.33021/firm.v8i2.4661
Agus Fernando, Ph.D.
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274 - 306
Analysis of Improving Business Performance in the Creative Industry Through Management of Human Capital, Social Capital, and Innovation Capability in the Era of Society 5.0
10.33021/firm.v8i2.4576
Fitria Halim, Rr. Chusnu Syarifa Diah Kusuma, Sherly Sherly, Esther Praja Anggriany Panggabean, Acai Sudirman
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307 - 317
Policy Discourse on Restructuring Work Entry and Return Hours Based on Indicative Inquiry of the Jakarta Transportation Council
10.33021/firm.v8i2.4675
Hally Hanafiah, Ihsan Hadiansah, Karina Yulian
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318 - 331