BUSINESS FEASIBILITY STUDY OF HOME CAFE TATASOYA

Abstract

Soybean has high nutritional value, so it is a food item that is good for the immune system and may be used to make healthier foods and beverages. Many people have modified their consumption patterns and lifestyles to become healthier since the global pandemic as a result of growing health concerns. As a result, it contributes to today's growing potential for a thriving culinary industry. This analysis will be conducted using the business feasibility technique to ascertain whether a business can run. This analysis will be conducted using the business feasibility technique. The company Tatasoya is creating a business plan for a home café that sells processed soybean products made into delectable, healthful foods and beverages that can be enjoyed daily. Tatasoya's primary target market is families and millennials who lead healthy lifestyles. From a marketing perspective, we have considered Tatasoya’s promotion, particularly social media, paid celebrity advertisements, banners, brochures, and other channels. According to Tatasoya's financial research, the company will have a payback period of roughly three years and four months with a capitalization of roughly IDR 500,000,000. Additionally, in the fifth year, the NPV accumulated to IDR 541,812,634 with a ROA of 5% and a ROS of almost 36%. Tatasoya's business proved viable to run once the analysis was completed with positive results.