Vol. 8 No. 1 (2025)

Articles

• Succeeding a Family Business in University: The Role of Family Business Exposure on Students' Entrepreneurial Intention

  Jeanny Lorenza Bongiarto, Anggraeni Permatasari

  1-18

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• Examining The Influence Of Electronic Word Of Mouth, Brand Image, And Celebrity Endorse On Brand Awareness And Purchase Intention. (A Case study of Padang Payakumbuah Restaurant)

  Roy Poan, Tri Chellin Salsadella

  19-49

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• From Satisfaction to Loyalty: A Study of Consumer Behavior in a Trendy Spicy Noodle Outlet

  Agus Fernando, Ph.D.

  50-62

  • PDF

• Utilising Oyster-Mushroom Baglog Waste via Vermiculture: A Circular-Economy Business Potential Study in Small-Scale Oyster Mushroom Businesses in Cikarang

  Rachmi Satwhikawara

  63-79

  • PDF

• Emotional and Cognitive Drivers of Repurchase Intention in A Family-Owned Bakery Business

  Damerina Simamora, Agus Fernando

  80-93

  • PDF