Research on short video marketing Strategy of tourist attractions
Abstract
At present, the increasingly mature new media technology provides more convenient and diversified channels for the communication of tourist attractions, and the transmission of tourist attractions is gradually transitioning from traditional media to new media. As a new communication tool, a short video has become an essential way of publicity and marketing because of its duo-cross solid attribute, short duration and low technical threshold. Based on this background, this article mainly aims at the new media environment represented by the trill platform of short video mode to observe and study tourism scenic area marketing. With a few fan bases of official tourism scenic area short video account as the main case, analysis of its promoting in the trill, analysis of the advantages and existing problems, and the optimization advice. This study suggests the current tourism scenic spot marketing to provide reference significance.
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DOI: http://dx.doi.org/10.33021/ijfbp.v7i1.4951
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