Nurani, Swara Hati, Universitas Indonesia, Indonesia

• 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship - Articles
  How celebrity worship impact K-pop fans’ brand attitude, advertisement attitude, and repurchase intention towards local brands products
  Abstract  PDF

Editorial Office:

Faculty of Business President University 
Jalan Ki Hajar Dewantara Mekarmukti
Cikarang Utara, Bekasi, Jawa Barat

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.