Hati, Sri Rahayu Hijrah, Universitas Indonesia, Indonesia
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2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship - Articles
Understanding the drivers of advertising elements through different media and generations in building brand equity: a neuromarketing approach
Abstract PDF -
2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship - Articles
What makes mobile apps users loyal? Customer engagement and customer equity roles
Abstract PDF
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