BUSINESS FEASIBILITY STUDY OF MACLOV MACARONI SHOP

Abstract

In Indonesia, crackers are processed snacks. Not only ordinary crackers; many variants of crackers can be found in Indonesia, from the types of crackers to be flavor of certain types. This has provided a trend in recent years where this type of macaroni cracker has increased the growth of the cracker snack business in Indonesia. Then it was marked by the emergence of innovations in the taste of macaroni crackers which were very diverse so that they could lure consumers from the millennial generation to Z generation to be interested in buying them to be able to accompany them in all conditions. Maclov is targeted to provide profits that increase each quarter by 5-15% for the next 5 years. This business uses IDR 720,000,000 capital with an NPV of IDR 127,104,772 and will get BEP for 4 years and 3 months