Investigating consumer intentions on online power bank rental self-service retailing

Gienzka Azzahra Wibowo Putri, Chairy Chairy

Abstract


The growth of online rental self-service business models used to borrow various kinds of goods has been growing in Indonesia. The online rental self-service utilizes sophisticated technology and logistics to provide the right products in the form of a digital platform. This digital platform allows online rental self-service to be more efficient, influencing consumer behavior intentions. Based on the theory of reasoned actions, technology acceptance model, expectancy-value and perceived risk, this study aims to investigate behavioral beliefs that can cause them to form favourable intentions in the online rental self-service power banks. In this research, 149 samples of survey results were obtained from users of ReCharge, the power bank online rental self-service in Indonesia. Partial least squares structural equation modelling (PLS-SEM) was used for this study. Results emphasize that relative advantage, compatibility, psychological ownership, and ecological importance have a significant relationship with the intention to rent a power bank online and can be mediated by user attitude. Subjective norms and perceived risk also have a significant relationship in renting a power bank online. However, perceived ease of use and perceived usefulness do not have a significant relationship with the intention to rent a power bank online. This study offers appropriate business strategies that can be designed to increase consumer engagement in adapting the digital growth and expanding the market.

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DOI: http://dx.doi.org/10.33021/icfbe.v3i1.3765

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