Greening the Customer Mindset: Pathways from Eco-Friendly Practices to Purchase Decisions through Sustainable Branding, Brand Equity, and Brand Attitude A Case Study of Electric Motorcycle Consumers

Prasetyo Harisandi, Adibah Yahya, Dicky Chandra, Windi Windi, Angelita Sagala

Keywords


Eco-Friendly Practice; Sustainable Branding; Brand Attitude; Brand Equity Purchase Decisions.

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DOI: http://dx.doi.org/10.33021/firm.v10i1.6054

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