Vol 4, No 1 (2021)

Table of Contents

Articles

The effect of product innovation towards brand image and its implication on consumer buying behavior (a case of Toshiba television in Jakarta)
10.33021/ijfbp.v4i1.1495
Jesslyn Octavia, A.B.M. Witono, Dedi Kurniawan
PDF
1-22
Analysis Factor Of Saving Behavior Of An Indonesian For Emergency Fund During Covid-19 Pandemic
10.33021/ijfbp.v4i1.1597
Roy Poan, Febby Permatasari, Farida Komalasari
PDF
23-48