Pola Komunikasi Organisasi Dalam Proses Rekrutmen Anggota Baru Partai Golkar

Alamsyah Alamsyah; Agus Hitopa Sukma; Iswahyu Pranawukir; Misnan Misnan

doi:10.33021/exp.v6i2.4864

Pola Komunikasi Organisasi Dalam Proses Rekrutmen Anggota Baru Partai Golkar

Alamsyah Alamsyah, Agus Hitopa Sukma, Iswahyu Pranawukir, Misnan Misnan

Abstract

This article aims to examine the organizational communication in the process of recruiting new members of the Golkar party through PDK Kosgoro 1957 Southeast Sulawesi in facing the 2024 election. This research uses a qualitative method with a case study approach. Data were collected through in-depth interviews, participant observation, and document study. Data were analyzed using interactive data analysis techniques. The results showed that the organizational communication used by the Golkar party through PDK Kosgoro 1957 Southeast Sulawesi was a symmetrical two-way communication, which is a communication that prioritizes balanced and harmonious relationships between organizations and their publics. The process of recruiting new members of the Golkar party through PDK Kosgoro 1957 Southeast Sulawesi involved several stages, namely socialization, selection, orientation, and evaluation. The results of recruiting new members of the Golkar party through PDK Kosgoro 1957 Southeast Sulawesi were an increase in the number and quality of Golkar party members in the region, as well as having a positive impact on the image and electability of the Golkar party in Southeast Sulawesi.

Keywords

organizational communication; new member recruitment; political party; election

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DOI: http://dx.doi.org/10.33021/exp.v6i2.4864