BUSINESS FEASIBILITY STUDY OF BLISSFUL ICE CREAM

Nanda Nur Fadilah, Sonny Sonny V Sutedjo

Abstract


Ice cream is one type of frozen food that is widely favored by various groups. The
refreshing sensation given is very suitable to be enjoyed, especially in hot weather like in
Indonesia, which is a tropical country with two seasons, namely dry season and rainy
season. In this case, Blissful Ice Cream will conduct a business analysis related to Blissful
Ice Cream's business opportunities by conducting PESTLE analysis, five force analysis,
BMC analysis, strategic marketing mix, and financial planning. Blissful Ice Cream is an
ice cream that uses coconut milk as the main ingredient to produce a distinctive taste and
texture combined with various variants, which certainly add to the taste of Blissful Ice
Cream. So, this is a special attraction for Blissful Ice Cream compared to its competitors.
In addition, in the financial aspect, the capital used in Blissful Ice Cream is IDR
483.000.000. In addition, Blissful Ice Cream's NPV shows a positive value of IDR
233.441.163 with a payback period of 4 years and 6 months.
Keywords: Ice Cream, Business Analysis, Marketing Mix, Financial Planning


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DOI: http://dx.doi.org/10.33021/icfbe.v0i0.5676

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