BUSINESS FEASIBILITY STUDY OF POSH POTATO
Abstract
Potato chips are a popular snack food in Indonesia among many people. It has been
demonstrated that potato chips are virtually always offered in all stores, big and small, in
Indonesia. This phenomenon arises from the fact that potato chips are a snack that appeals to
all dietary groups due to its light and crunchy taste. The creation of new potato chip flavors
and packaging that adapts to the newest trends based on consumer references particularly
those from Generation Z and Millennials was subsequently the result of this. For five years,
Posh Potato aims to generate 5–15% of sales per quarter. The Posh Potato business projects
that, with an initial capital of Rp. 220,000,000 and a cumulative NPV value of Rp.
686,022,266 with a ROA of 14% and a ROS of 51% in year 5 it will reach the payback period
in year 4. Based on these projections, the Posh Potato business is viable to operate.
Keywords: Feasibiity study, snack industry, business plan.
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