BUSINESS FEASIBILITY STUDY OF FRUZFRUIT SORBETTO

Yulinda Supriyatin, Sonny Sonny

Abstract


Following the pandemic that affected practically everyone in the world, including
Indonesia, the government recommended that people consume fruits more attentively as
a self-protection strategy against the coronavirus. This is a healthy trend that must
continue to improve Indonesian nutrition. As a result, the author decided to launch
Fruzfruit Sorbetto, a frozen dessert sorbet business based on high-quality fresh fruits and
made from fruit raw materials, thus it has a considerably higher nutritional value and is
healthier. The goal is to give an alternate method to enjoy fruit. The Fruzfruit Sorbetto
company is expected to have a payback in year three and a total net present value (NPV)
purchase of Rp. 218.265.256 in year five, with a sales ratio of 34%. Thus, Fruzfruit
Sorbetto will constantly prioritize continual innovation and deliver the greatest service
to provide a positive experience for every consumer.
Keywords: Sorbet, fruit, business feasibility, business plan, healthy frozen dessert.


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DOI: http://dx.doi.org/10.33021/icfbe.v0i0.5667

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