CREATIVITY AND ADAPTABILITY OF ENTREPRENEURSHIP: THE ROLE OF BRICOLAGE, FASHION BUSINESS MODEL INNOVATION, AND MARKET ORIENTATION IN ENTREPRENEURIAL ENHANCEMENT

Reza Damayanti

Abstract


In the context of entrepreneurship, bricolage involves the ability to leverage a wide variety of available resources, including knowledge, connections, and capital, to overcome constraints and create added value. The purpose of this study focuses on exploring the mechanisms and effects of how entrepreneurial bricolage affects entrepreneurial performance. The study used a simple randomized method, which was then followed by a face-to-face interview with the company's founder. The results of this study show that the importance of entrepreneurial bricolage and business model innovation in improving entrepreneurial performance, with market orientation moderating the relationship between these variables. It provides valuable insights for business practitioners in devising strategies that suit their market environment. Entrepreneurial bricolage has a significant and positive impact on business model innovation. Business model innovation, in turn, has a significant and positive influence on entrepreneurial performance. It also serves as a complete mediator between entrepreneurial bricolage and entrepreneurial performance. Market orientation plays an important role in regulating the impact of entrepreneurial bricolage on business model 

Full Text:

PDF

References


Agostini, L., Nosella, A., Sarala, R., & Nkeng, C. (2023). Emerging trends around strategic flexibility: a

systematic review supported by bibliometric techniques. Management Decision, 62(13), 46–92. https://doi.org/10.1108/MD-02-2023-0135.

Alves, J., & Yang, W. (2022). Cognitive Mechanisms in Entrepreneurship Competence: Its Implication for

Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(2). https://doi.org/10.3390/joitmc8020065.

Baiocco, S., & Paniccia, P. M. A. (2023). Business model innovation in sustainable entrepreneurship: co-

evolutionary evidence from small accommodation firms. Business Process Management Journal, 29(8), 260–292. https://doi.org/10.1108/BPMJ-01-2023-0059

Bivona, E., & Cruz, M. (2021). Can business model innovation help SMEs in the food and beverage

industry to respond to crises? Findings from a Swiss brewery during COVID- 19. British Food Journal, 123(11), 3638–3660. https://doi.org/10.1108/BFJ-07-2020-0643

Björklund, T. A., Mikkonen, M., Mattila, P., & van der Marel, F. (2020). Expanding entrepreneurial

solution spaces in times of crisis: Business model experimentation amongst packaged food and beverage ventures. Journal of Business Venturing Insights, 14(June). https://doi.org/10.1016/j.jbvi.2020.e00197

Chi, Y. ying, Li, R. yang, Li, J. lin, & Yang, S. xia. (2024). The innovation consumption mode of distributed

renewable energy under resource bricolage: A case study of China. Energy Reports, 11(October 2023), 1420–1429. https://doi.org/10.1016/j.egyr.2024.01.005

Conz, E., Magnani, G., Zucchella, A., & De Massis, A. (2023). Responding to unexpected crises: The roles

of slack resources and entrepreneurial attitude to build resilience. Small Business Economics, 61(3), 957–981. https://doi.org/10.1007/s11187-022-00718-2

Di Domenico, M. L., Haugh, H., & Tracey, P. (2010). Social bricolage: Theorizing social value creation in

social enterprises. Entrepreneurship: Theory and Practice, 34(4), 681– 703. https://doi.org/10.1111/j.1540-6520.2010.00370.x

Fehrer, J. A. (2020). A Systemic Logic for the Circular Business Models. The University of Auckland

Business School, Auckland, New Zealand, January.

Hasan, K. (2024). Quantitative Methods in Social Science Research: Systematic Review of Content

Analysis, Survey and Experiment Methodologies. SSRN Electronic Journal, February. https://doi.org/10.2139/ssrn.4698175

Hou, F., Qi, M. De, Su, Y., Tan, X. X., & Yang, B. X. (2022). Trickle-Down Effects of Entrepreneurial

Bricolage and Business Model Innovation on Employee Creativity: Evidence From Entrepreneurial Internet Firms in China. Frontiers in Psychology, 12(February), 1–15. https://doi.org/10.3389/fpsyg.2021.801202

Khreis, D. (2020). Entrepreneurial Bricolage Fostering New- Entrepreneur’s Creativity.December.

Madajová, M., Mpumwire, S., & Mlsra, P. P. (2017). Social entrepreneurship : The dual role of Bricolage

on Innovation. Doctoral Dissertation, 1–42.

Misagh TasavorI. (2017). Resource bricolage and growth of product and market scope in social enterprises.

Essex Business School, University of Essex, 4(1), 9–15.

Muhammad, U., Wim, V., & Nadine, R. (2019). How open innovation can help entrepreneurs in sensing

and seizing entrepreneurial opportunities in SMEs. Emerald Group Publishing, 45(4), 674–691. https://doi.org/10.1080/1369183X.2017.1409177

Preda, G. (2013). the Influence of Entrepreneurial Orientation and Market- Based Organizational Learning

on the Firm ’ S Strategic Innovation. Management & Marketing Challenges for the Knowledge Society, 8(4), 607–622.

Purnamawati, I. G. A., Yuniarta, G. A., & Puah, C.-H. (2022). Entrepreneurial Bricolage and Improving

the Capability of Women Weaving Entrepreneurs. Jurnal Aplikasi Manajemen, 20(1), 43–53. https://doi.org/10.21776/ub.jam.2022.020.01.05.

Santos, S. C., & Neumeyer, X. (2023). The Technologization of Entrepreneurial Processes: A Poverty

Perspective. IEEE Transactions on Engineering Management, 70(3), 1174– 1185. https://doi.org/10.1109/TEM.2022.3195485.

Sarkar, S., & Mateus, S. (2024). Distributed bricolage – The affordances of digital technologies towards a

collaborative entrepreneurial agency response to COVID-19. International Journal of Entrepreneurship and Innovation. https://doi.org/10.1177/14657503241245610.

Scuotto, A., Cicellin, M., & Consiglio, S. (2023a). Social bricolage and business model innovation: a

framework for social entrepreneurship organizations. Journal of Small Business and Enterprise Development, 30(2), 234–267. https://doi.org/10.1108/JSBED- 02-2022-0094.

Scuotto, A., Cicellin, M., & Consiglio, S. (2023b). Social bricolage and social business model in uncertain

contexts: insights for the management of minor cultural heritage in Italy. Measuring Business Excellence, 27(1), 89–106. https://doi.org/10.1108/MBE-09-2021-0116.

Sinha, R. K., Kumar, A., Kaufman, J., Luciano, C., Humphries, E., & Roy, A. (2002). Market Orientation

and Aiternative Strategic Orientations: A Longitudinai Assessment of Performance impiications. Journal of Marketing, 66(October), 25–39.

Suchek, N., Ferreira, J. J., & Fernandes, P. O. (2022). A review of entrepreneurship and circular economy

research: State of the art and future directions. Business Strategy and the Environment, 31(5), 2256–2283. https://doi.org/10.1002/bse.3020.

Sunduramurthy, C., Zheng, C., Musteen, M., Francis, J., & Rhyne, L. (2016). Doing more with less,

systematically? Bricolage and ingenieuring in successful social ventures. Journal of World Business, 51(5), 855–870. https://doi.org/10.1016/j.jwb.2016.06.005.

Tsou, H. T., & Chen, J. S. (2022). An Examination of the Effect of Knowledge Utilization on Service

Innovation: The Moderating Roles of Performance-Orientation Culture and Competitiveness Culture. Journal of Competitiveness, 14(4), 44–60. https://doi.org/10.7441/joc.2022.04.03

Villares-Varela, M., Ram, M., & Jones, T. (2020). Bricolage as survival, growth and transformation: the

role of patch-working in the social agency of migrant entrepreneurs. Paper Knowledge . Toward a Media History of Documents, 12–26.




DOI: http://dx.doi.org/10.33021/icfbe.v0i0.5647

Refbacks

  • There are currently no refbacks.


Editorial Office:

Faculty of Business President University 
Jalan Ki Hajar Dewantara Mekarmukti
Cikarang Utara, Bekasi, Jawa Barat

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.