THE INFLUENCE OF SELF-CONFIDENCE AND THE CAMPUS CURRICULUM ON STUDENTS' INTEREST IN ENTREPRENEURSHIP, MEDIATED BY SOCIAL INFLUENCE AT PRESIDENT UNIVERSITY, BEKASI

Abstract

This study explores the factors influencing student interest in entrepreneurship at President University in Indonesia. Despite government initiatives, the number of students interested in entrepreneurship remains low. The research focuses on the combined impact of self-confidence, campus curriculum, and social influence on entrepreneurial interest, with family support, friend support, academic support, institutional support, and community support as key social influence indicators. Using a quantitative approach and SmartPls v 3.0 software, the study analyzes data from 152 active students. Results indicate that self-confidence, campus curriculum, and social influence significantly influence student interest in entrepreneurship. However, there is no significant relationship between self-confidence and social influence, and campus curriculum does not significantly affect social influence. The findings provide valuable insights for developing educational programs that support entrepreneurship on campus.