|Vol 2, No 1 (2022)||The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)||Abstract PDF|
|Natasya Stefanny, Filda Rahmiati, Mastura Roni|
|Vol 2, No 1 (2022)||The effects of price, brand image, and product quality on customer loyalty and repurchase (a study case on customers of Walls products)||Abstract PDF|
|Prasetyo Harisandi, Purwanto Purwanto|
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