Rahmiati, Filda, President University, Indonesia
-
Vol 2, No 1 (2022) - Articles
The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)
Abstract PDF
Editorial Office:
President University Master of Technology Management Program
Jalan Ki Hajar Dewantara Mekarmukti
Cikarang Utara, Bekasi, Jawa Barat
Indonesia
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.