Grup Media Sosial sebagai Sarana Pemberdayaan Perempuan tentang Pemberian ASI

Birgitta Bestari Puspita, Paulus A Edvra


Exclusive breastfeeding is still an interesting topic of discussion, especially among Indonesian women. This article is a qualitative study with interviews as data collection method. This study reveals that the group Exclusive Pumping Mama Indonesia (Eping) can serve as a place for informants in seeking breastfeeding-related information, or simply gaining more knowledge from the problems faced by other group members. By gaining such knowledge, the informants are then able to also spread such information or to educate people around them. This group has successfully established collective consciousness in breastfeeding that leads them to create real or offline actions.


breastfeeding, Facebook group, women empowerment


Afifah, D.N (2007) Faktor yang Berperan dalam Kegagalan Praktik Pemberian ASI Eksklusif. Thesis. Tidak dipublikasikan. Universitas Diponegoro: Semarang, Indonesia. Diakses melalui

Astuti, I. (2016, December 21). Angka Kematian Ibu masih Tinggi. Diakses melalui

Cammaerts, B. (2015). Social Media and Activism. LSE Research Online. Diakses melalui

Casemore, S. (2004). What does it mean to exclusive Pump? Diakses melalui

Depkes. (2014). Profil Kesehatan Indonesia 2013. Diakses melalui

Duncan, L. E. (1999). Motivation for collective action: Group consciousness as mediator of personality, life experiences, and women’s rights activism. Political Psychology, 20(3), 611-635. Diakses melalui

Eisenchlas, S. (2013). Gender roles and expectations: Any change online?. Sage Open, 3, 1-11. DOI: 10.1177/2158244013506446.

Exclusive Pumping Mama Indonesia. (2016). Peraturen Grup. Diakses melalui

Fahlquist, J.N. (2016). Experience of non-breastfeeding mothers: Norms and ethically responsible risk communication. Nursing Ethics, 23(2), 231-241. DOI: 10.1177/0969733014561913.

Gaby, S., & Caren, N. (2012). Occupy online: How cute old men and Malcolm X recruited 400,000 US users to OWS on Facebook. Social Movement Studies, 11(3-4), 367-374. DOI: 10.1080/14742837.2012.708858.

United Nations. (2016). Goal 5: Achieve gender equality and empower all women and girls. Diakses melalui

Hennink, M., Hutter, I., Bailey, A. (2011). Qualitative research methods. London, UK: Sage Publications.

Innocenti. (1990). Innocenti declaration: On the protection, promotion and support of breastfeeding. Unicef. Diakses melalui

Intel. (2012). Women and the web: Bridging the internet gap and creating new global opportunities in low and middle-income countries. United State: Intel Corporation.

Kohan, S., Heidari, Z., Keshvari, M. (2016). Facilitators for empowering women in breastfeeding: A qualitative study. International Journal of Pediatrics, 4(1), 1287-1296. Diakses melalui

Kussudyarsana. (2008). “Budaya dan pemasaran dalam tinjauan pengaruh budaya terhadap perilaku konsumen”. BENEFIT Jurnal Manajemen dan Bisnis, Vol. 12, No. 2, h. 172 – 180.

Labbok, M. (2006). Breastfeeding: A woman’s reproductive right. International Journal of Gynecology and Obstetrics, 94, 277-286. DOI: 10.1016/j.ijgo.2006.04.008.

Laizu, Z., Jocelyn, A., & Fay S. (2010). “The role of ICT in women’s empowerment in rural Bangladesh”. Procceedings Cultural Attitudes towards Communication and Technology. Mordoch University, Australia, h. 217 – 230.

NHS. (n.d.). Breastfeeding Problems. Diakses melalui

Papacharissi, Z. (2022). “The virtual sphere: The internet as a public sphere”. New Media Society, Vol. 2 No. 9, h. 9 – 27.

Sivitanides, M., & Shah, V. (2011). The era of digital activism. Conisar Proceedings. Conference for Information Systems Applied Research, Wilmington North Carolina, USA. Diakses melalui

Soules, Marshall. (2017). Jurgen Habermas and the public sphere. Diakses melalui

Suryati. (2008). Babyblues dan postnatal depression. Jurnal KesehatanMmasyarakat, II(2), 191-193. Diakses melalui

Sygmainnovation. (2016, November). Infografis: Data dan info media sosial terbaru November 2016. Diakses melalui

Triananda, K. (2015, Oktober 17). Hanya sedikit ibu yang sadar alami babyblues. Berita Satu. Diakses melalui

UNFPA. (2014). Programme of Action of the International Conference on Population Development. Diakses melalui

Utami, A.D., & Triyono, A. (2011). Pemanfaatan blackberry sebagai sarana komunikasi dan penjualan batik online dengan sistem dropship di batik solo 85. Journal Speed, 3(3), 33-40. Diakses melalui

Wahyu, P. (2016, 4 Mei). Peraturan grup. Diakses melalui (1995). Breastfeeding and Empowerment. Retrieved from



  • There are currently no refbacks.

Articles in Expose: Jurnal Ilmu Komunikasi have been indexed in major research databases, including:


Supported by:

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.