Vol. 7 No. 2 (2024)

Articles

• The Influence of Social Media Ads, Endorser, and eWOM on Purchase Decision of Erigo Customer Mediated by Brand Awareness: A Case in Erigo Indonesia

  Gabriella Putri Arista, Roy Poan

  1-24

  • PDF

• The Impact of Performance and Job Satisfaction on the Retention of Indonesian Migrant Workers in Taiwan

  Yefta Christian

  25-46

  • PDF

• Factors Influencing Entrepreneurial Intentions Among Vocational School Graduates

  Agus Fernando, Ph.D.

  47-71

  • PDF

• Enhancing Organizational Performance in Jakarta's MSMEs: The Role of Leadership, Job Satisfaction, and Organizational Culture on Employee Engagement

  Ricky Bimbo

  72-103

  • PDF

• Exploring the Influence of Product Variety, Customer Reviews, and Promotions on Purchase Decisions: A Study on Shopee Indonesia

  Petra Yezkiel Tobing, Agus Fernando, Ph.D.

  104-121

  • PDF