Vol. 4 No. 1 (2021)

Articles

• The effect of product innovation towards brand image and its implication on consumer buying behavior (a case of Toshiba television in Jakarta)

  Jesslyn Octavia, A.B.M. Witono, Dedi Kurniawan

  1-22

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• Analysis Factor Of Saving Behavior Of An Indonesian For Emergency Fund During Covid-19 Pandemic

  Roy Poan, Febby Permatasari, Farida Komalasari

  23-48

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