MARKETING STRATEGIES ON THE BUSINESS PERFORMANCE OF CV. PATRA TRAVEL (CASE STUDY OF CV. PATRA TRAVEL)
DOI:
https://doi.org/10.33021/ijfbp.v9i1.6665Keywords:
Marketing, Business Performance, Brand Awareness, Marketing StrategiesAbstract
Purpose - This study examines the impact of marketing strategies on business performance, with a focus on CV Patra Travel.
Design/Methodology/Approach - This study examined CV. Patra Travel using a case study. Data is gathered using a qualitative approach using observations and interviews.
Findings - The study discovered a favorable relationship between CV. Patra Travel's performance and its strategic marketing strategies. Profitability, revenue growth, and brand awareness are all boosted by efficient marketing techniques.
Originality/Value - This paper's research findings will assist some businesses in putting into practice efficient marketing plans to raise overall business performance.
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