Analysis of the Succes of Scrap Iron and Steel Business in Indonesia (Case Study PT AKBAR ANUGRAH JAYA)
DOI:
https://doi.org/10.33021/ijfbp.v8i2.6319Keywords:
Scrap metal, Steel, Business, Success, IndonesiaAbstract
Purpose - This research aims to analyze the factors that contribute to the success of PT AKBAR ANUGRAH JAYA scrap metal and steel business in Indonesia.
Design/Methodology/Approach - This research used a case study to examine PT AKBAR ANUGRAH JAYA. The method used is qualitative by collecting data through interviews, observations, and secondary data analysis.
Findings - This research found that the success of PT AKBAR ANUGRAH JAYA in Indonesia is influenced by several factors, such as: Extensive and strong business network. High product quality. Good customer service. Effective marketing strategy. Professional management.
Originality/Value - This research contributes to the knowledge of the factors that contribute to the success of scrap metal and steel businesses in Indonesia. The research also provides insights for other companies looking to enter or expand the scrap metal and steel business in Indonesia.
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