BUSINESS FEASIBILITY STUDY OF FRUZFRUIT SORBETTO
DOI:
https://doi.org/10.33021/icfbe.v0i0.5667Abstract
Following the pandemic that affected practically everyone in the world, including
Indonesia, the government recommended that people consume fruits more attentively as
a self-protection strategy against the coronavirus. This is a healthy trend that must
continue to improve Indonesian nutrition. As a result, the author decided to launch
Fruzfruit Sorbetto, a frozen dessert sorbet business based on high-quality fresh fruits and
made from fruit raw materials, thus it has a considerably higher nutritional value and is
healthier. The goal is to give an alternate method to enjoy fruit. The Fruzfruit Sorbetto
company is expected to have a payback in year three and a total net present value (NPV)
purchase of Rp. 218.265.256 in year five, with a sales ratio of 34%. Thus, Fruzfruit
Sorbetto will constantly prioritize continual innovation and deliver the greatest service
to provide a positive experience for every consumer.
Keywords: Sorbet, fruit, business feasibility, business plan, healthy frozen dessert.
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