Transformation of Consumer Attitudes Against Environmentally Friendly Brands: Longitudinal Studies Users of Electric Motorcycles-Jabodetabek

Authors

  • Prasetyo Harisandi Pelita Bangsa University
  • Adibah Yahya Pelita Bangsa University
  • Purwanto Purwanto President University image/svg+xml
  • Sri Yusriani University of Science Malaysia image/svg+xml
  • Kesha Meiva Mandala Pelita Bangsa University

DOI:

https://doi.org/10.33021/firm.v10i2.6381

Keywords:

Usage Experience, Perception of Quality, Brand Communication, Change of Attitude, Repurchase Intention

Downloads

Published

2025-12-15

Issue

Vol. 10 No. 2 (2025): VOL 10 NO 2 (2025): FIRM Journal of Management Studies

Section

Articles