Analysis of the Impact of Social Media Marketing on Customer Trust and Purchase Intention in Housing in Bekasi Regency

Authors

Windi Windi Universitas Pelita Bangsa
Ahmad Aguswin Universitas Pelita Bangsa
Akhmad Akromusyuhada Universitas Pelita Bangsa
Pipin Sukandi Universitas Widyatama

DOI:

https://doi.org/10.33021/firm.v10i2.6374

Keywords:

Social media marketing, customer trust, purchase intention, backlog, Bekasi.

Author Biography

Windi Windi, Universitas Pelita Bangsa

windi@pelitabangsa.ac.id

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Published

2025-12-15

Issue

Vol. 10 No. 2 (2025): VOL 10 NO 2 (2025): FIRM Journal of Management Studies

Section

Articles