E-COMMERCE ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES

A Riyanto, M Khairi, R H Asmara, H Saputra

Abstract


This study aims to analyze the role of e-commerce in business success in the meta-measure path. E-Business is a new business model that provides significant benefits such as savings in the cost of fast execution of business transactions and encourages the globalization of business activities, thereby removing barriers to market penetration. E-Business is developed in large companies and creates in Micro, Small, and Medium Enterprises (SMEs). Small and Medium Enterprises (SMEs) are an essential part of a country or region's economy, including Indonesia. The method used is a qualitative analysis method with case studies. This study uses four micro-scale entrepreneurs who use e-commerce in carrying out their business activities as research objects. The analysis process is carried out based on e-commerce in Small and Medium Enterprises (SMEs) in Bandung. This picture is obtained through direct interviews with the object of research. Based on the study results, it can be concluded that, in general, e-commerce has a role that can help uses four micro-scale entrepreneurs in improving their business development. The results of the analysis also explain that the four micro-scale entrepreneurs persist in using e-commerce.

Keywords


E-commerce, E-business, SMEs, Entrepreneurs

Full Text:

PDF

References


Capri Alex. 2019. Micro and Small Businesses in Indonesia’s Digital Economy: Key to Developing New Skills and Human Capital. Asia Pacific Foundation of Canada.

Competitiveness in facing the ASEAN economic community in 2015. Economics Development Analysis Journal, 2(2).

Crawford, M. H., Crowley, K., Potter, S. H., Saunders, W. S. A., & Johnston, D. M. 2018. Risk modelling as a tool to support natural hazard risk management in New Zealand local government. International Journal of Disaster Risk Reduction, 28, pp. 610-619.

Febriantoro, W. 2018. Study and strategies to support the development of e-commerce for MSMEs in Indonesia. Manajerial: Jurnal Manajemen dan Sistem Informasi, 17(2), pp. 184-207.

Janjevic, M., & Winkenbach, M. 2020. Characterizing urban last-mile distribution strategies in mature and emerging e-commerce markets. Transportation Research Part A: Policy and Practice, 133, pp. 164-196.

Jones, P., Simmons, G., Packham, G., Beynon-Davies, P., & Pickernell, D. 2014. An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting Information and communication technology. International Small Business Journal, 32(3), 285-306.

Mohammed, H. K., & Knapkova, A. 2016. The impact of total risk management on company's performance. Procedia-Social and Behavioral Sciences, 220, pp. 271-277.

Newman, A., Schwarz, S., & Borgia, D. (2014). How does microfinance enhance entrepreneurial outcomes in emerging economies? The mediating mechanisms of psychological and social capital. International Small Business Journal, 32(2), pp. 158-179.

Purnama, I. K. E., Ariastita, P. G. A., Handayeni, K. D. M. E., & Nugroho, S. M. S. 2019. Penerapan E-Commerce Untuk Penguatan UMKM Berbasis Konsep One Village One Product di Kabupaten Karangasem. SEWAGATI, 2(2).

Ramadhani, F., & Arifin, Y. 2013. Optimizing the use of e-commerce-based communication information technology as a marketing medium for small and medium enterprises to increase

Soegoto, E. S., & Eliana, E. 2018. E-Commerce and Business Social Media Today. In IOP Conference Series: Materials Science and Engineering, 407(1), pp. 012034.

Wu, D. D., Chen, S. H., & Olson, D. L. 2014. Business intelligence in risk management: Some recent progresses. Information Sciences, 256, pp. 1-7.




DOI: http://dx.doi.org/10.33021/firm.v6i2.1559

Refbacks

  • There are currently no refbacks.


Articles in FIRM: Journal of Management Studieshave been indexed in major research databases, including:

 Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.