Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

Abstract

Currently mastery of digital marketing has become a must for business people. However, there are
still many parties who have not mastered it. In order to provide briefing and enrichment on digital
marketing strategy, this community service activity (PKM) was carried out in collaboration with
Dekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation of
the material and the determination of the form of activity, this PKM was carried out on June 26, 2021
using an online platform, because it took place in the midst of the Covid-19 Pandemic and the
implementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants who
are the Managements and Members of Dekopinda – North Jakarta. The material presented includes
the understanding of digital marketing, digital marketing channels, internet marketing and its main
channels, how to start digital marketing, strategies for choosing social media as a promotional tool,
and how to choose a marketplace for beginners. After participating in this activity, participants felt
great benefits and suggested similar activities with different topics. The proposed topics are
leadership and identification of business opportunities during a pandemic.